In the age of omnichannel commerce, customers find their favourite product via different channels and then decide when, where and how to buy it. In addition, their expectations with regard to service and flexibility are growing.
It is a top priority for retailers to be present on all channels and to manage items, prices, promotions and messages across channels and make personalised offers as part of their omnichannel communication.
Retailers should offer their customers a personalised and seamless shopping experience regardless of which channel or device they use. In order to strengthen relationships with customers, it is important to accompany them throughout the entire customer journey and to address them in a personalised and localised manner on the basis of cross-channel data analyses.
MOVEX – the omnichannel software
The MOVEX product family provides retailers with solutions to map the processes of their omnichannel strategy – from central order management and warehouse management to business intelligence tools, online shop and checkout system to mobile solutions for customer loyalty.