If manufacturers sell their products directly to end customers via their own online shop or store instead selling them to distributors, they can achieve higher margins, increase their sales and strengthen their relationship with customers. Selling directly via e-commerce poses different challenges for manufacturers than traditional B2B business. Consumers want to be addressed in a targeted manner, obtain information easily and complete purchase processes quickly and simply. Accordingly, well-structured and detailed product information, high-quality image and video material and convenient and secure payment are important prerequisites for entry into e-commerce. Customer loyalty programmes or vouchers also play a greater role.
Furthermore, new logistical requirements await companies when switching from B2B to B2C sales: Customers don’t buy pallets but individual products; they want their needs to be met in real time, think less seasonally, return products and expect customer service, such as in the form of an advice hotline. IT systems also need to be upgraded – manufacturers not only need the online shop itself for successful e-commerce, they also need omnichannel software for order and warehouse management, a CRM system, a PIM system for managing and providing all product data and a business intelligence tool.
MOVEX: omnichannel software
MOVEX provides you with all the IT systems you need to get off to successful start on the B2C market. Whether it be an online shop, store system or comprehensive inventory management, with the internationally proven omnichannel software MOVEX, you can quickly and easily enter the end customer business.